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Burt's Bees
 | |
| Type | Part of Clorox [1] |
|---|---|
| Founded | 1984 [2] |
| Founder(s) | Roxanne Quimby Burt Shavitz[1] |
| Headquarters |  Durham, North Carolina [3], USA |
| Area served | US, UK, Ireland, Canada, Hong Kong, Taiwan[1] |
| Key people | John Replogle - President, CEO [4] |
| Industry | consumer products |
| Products | natural personal care products |
| Employees | 420 (2005) [5] |
| Website | www.burtsbees.com |
Burt's Bees is an American personal care products company that describes itself as an "Earth friendly, Natural Personal Care Company."[6] making products for personal care, health, beauty, and personal hygiene. As of 2007, they manufactured over 150 products for facial and body skin care, lip care, hair care, baby care, men's grooming, and outdoor remedies[1] distributed in nearly 30,000 retail outlets including grocery stores and drug store chains across the US, UK, Ireland, Canada, Hong Kong, and Taiwan from their headquarters in Durham, NC.[7][1]
Burt's Bees manufactures their products with natural ingredients[8] using minimal processing such as distillation/condensation, extraction/steamed distillation/pressure cooking and hydrolysis to maintain the purity of those ingredients.[9] In addition, every product has a "natural bar" which gives a percentage of natural ingredients in that product, often with detailed ingredient descriptions.[10]
Burt's Bees operates under a business model referred to as "The Greater Good," which outlines that all company practices must be socially responsible. To reflect this philosophy, Burt's Bees uses all natural ingredients,[11] engages in environmentally friendly business practices,[12] and extends its humanitarian efforts to the community at large.[13]
Originating in Maine in the 1980s, the business began when co-founder, Roxanne Quimby started making candles from Burt Shavitz's leftover beeswax. [14] Their attention to quality brought success and eventually led to the bottling and selling of honey, a practice that slowly diminished as the company evolved as a corporation.[citation needed] Eventually, other products using honey and beeswax, including edible spreads and furniture polish, were sold, before moving into the personal care line.[citation needed]
In late October 2007, the Clorox Company announced that they would purchase Burt's Bees.[15]
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